WORLD’S FIRST CERAMIC TWS EARBUDS
ROtt KRON is a newly established sub-brand of the Lovepac, a swedish company focusing on small consumer electronic components and preminum injection-molded ceramic parts. Supported by preminum injection-molded ceramic technology from Lovepac, ROtt KRON aims to deliver high-end jewelry grade ceramic electionics. Bang series is ROtt KRON's first product, featured for 100% ceramic acoustic chamber and its iconic silhouette, released in late 2021.
BE REMEMBERED WITHIN ONE GLIMPSE
How to make user remember a product within 10 seconds? How to stand out in a crowded market? I believe this product needs a unique feature which can be discribed under one adjective. The majority of brand trying to make the stem into the visual icon of their product, leaving the buds parts either oval or capsule shape. However when we look at the human ear, the cavitas conchae which holds the earbud still has plenty of room on its up-rear part. This place does not give any support to earbud, which offers us a perfect oppotunity to design a unique silhouette. This design feature can be easily described as “a horn”.
STEM DESIGN
Most of the geometric shapes have already been used on the existing products. 90% of the stem design are alternative versions of stright bar, which is pretty boring. In order to fit our iconic bud shape, the stem has to be curvy, it should also fit into the story of “the horn” to avoid applying product any other features that influences the main story.
CHARGING CASE
Charging case is the first object that user sees when open the box. It is the shell of earbuds. It must directly and precisely deliver the value of product on the first eye contact with consumer.
The shape is inspried by Chanel handcream bottle. Round-shaped body is separated into glossy and matt parts. The glossy finish with round shape delivers high-end value to our cunsumer. The matt piece functioned as CMF demonstration, which can be matched with earbuds CMF.
Standing is a important feature for this charging case. As a new brand, sharing from and among our seed consumers are vital. Standing is a great position for taking photo comparing to laying on the table.
INTERIOR DESIGN, DEVIL IS IN THE DETAIL
When the charging case is opened, the picture of the earphones placed in the case is also an important moment to for user to sence the value of this product. A ugly interior design will position the whole product into the category of inferior. The most common method is to roughly open the hole along the largest projection of the earphone placement position, however the shape of this projection is difficult to define. It is irresponsable to proceed under this outline. In this case, we use a larger custom outline to cover the outline of the earphone projection to achieve a modified effect.
